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Marketing analytics
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21	Cutting Edge: Our weekly analysis of marketing news 16 December 2015 Welcome to our weekly analysis of the most useful marketing news for CIM and CAM members. Quick links to sections Add to Reading List Source URL: www.cim.co.uk Language: English - Date: 2015-12-17 06:06:56 Marketing Gamification Gaming Customer relationship management Marketing research Youth marketing Marketing analytics Market segmentation Market research Target audience Marketing mix modeling Jan-Benedict Steenkamp
22	SOME OF THE MARKETING TOOLS THAT MAGNOLIA MAGNOLIA’S Add to Reading List Source URL: www.salon-ecom.com Language: English - Date: 2016-03-10 04:41:43 Software Economy Computing E-commerce Content management systems Cross-platform software Free software Magnolia Marketing automation WebSphere Commerce Personalization Analytics
23	Case Study Predicting Retail Customer Behavior The Business Challenge Our client was a retail industry consulting firm delivering analytics and modeling to predict customer behavior. Collaboratively, we engaged with an Add to Reading List Source URL: www.lityx.com Language: English - Date: 2016-06-22 16:24:02 Business intelligence Economy Business Data analysis Predictive modelling Analytics Marketing Customer attrition Customer analytics
24	A QUICK GUIDE TO PARDOT PRICING “ Add to Reading List Source URL: secure2.sfdcstatic.com Language: English - Date: 2016-05-30 10:10:17 Economy Marketing Business Cloud applications Draft:Pardot Salesforce.com Marketing automation AdWords Analytics
25	Improving Web Site’s Accessibility Garofalakis John Kappos Panagiotis Makris Christos Add to Reading List Source URL: www10.org Language: English - Date: 2001-03-15 03:31:14 World Wide Web Computing Information science Web analytics Internet marketing Internet search engines Link analysis Reputation management Search engine optimization PageRank Web search engine Google Search
26	The Next-Generation Solution for Better Decision-Making A Complete Picture To make great decisions, you need a complete picture of your business. That includes understanding all the marketing and promotional investments Add to Reading List Source URL: static-marketshare.s3.amazonaws.com Language: English - Date: 2015-11-17 18:51:33 Economy Business intelligence Business Formal sciences Big data Data management Analytics Mathematical finance Marketing Touchpoint
27	logo_lockup_think_with_google_color Add to Reading List Source URL: think.storage.googleapis.com Language: English - Date: 2016-02-23 12:52:35 Economy Business Business intelligence Marketing Metrics Management Performance indicator Digital marketing AdWords Analytics Targeted advertising Google
28	04_CM_Winter_2013_Infographic.indd Add to Reading List Source URL: www.chiefmarketer.com Language: English - Date: 2014-09-16 22:17:59 Software Computing Social networking services Mobile advertising E-commerce Foursquare Analytics Text messaging Here Consumer behaviour Mobile app Social media marketing
29	LON - PS 2015 Executive summary.indd Add to Reading List Source URL: www.crm-finder.ch Language: English - Date: 2015-10-22 07:56:14 Economy Academia Business Consumer behaviour Customer engagement Marketing Analytics Digital marketing Mobile marketing Market segmentation Marketing operations
30	Marketing Manager Football Federation Australia (FFA) is the national governing body for football in Australia. It governs all national teams (including the Caltex Socceroos and Westfield Matildas), the Hyundai A League, Add to Reading List Source URL: www.footballaustralia.com.au Language: English - Date: 2016-05-18 03:08:06 Marketing analytics Association football Business Economy Management Marketing plan Marketing Digital marketing FFA Cup Caltex Australia national soccer team